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基本信息4 q/ P/ J; y1 ^" U" w( S2 Q
出版社: New Riders; 1 (2011年4月24日)
7 D0 r5 P$ G+ H/ w* N9 |丛书名: Voices That Matter
8 x( J# t+ ?1 Y6 g平装: 256页6 [" w) Y& H# H
语种: 英语2 U# X% e* B, p- G2 |1 R- {1 D
ISBN: 0321767535) D0 q$ Y- c3 g7 k+ J
+ M2 `+ u y) t, O, Y4 z内容简介7 O0 ~5 P9 i4 W. Q! V
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本书出自国际知名的设计心理学专家之手,内容实用、示例清晰,以创造直观而又有吸引力的设计为宗旨,讨论了100个设计师必须知道的心理学问题,每个问题短小精悍,片刻即可读完,让人轻轻松松地理解设计背后的心理学动机。9 r3 h7 T1 L9 i
}, y% }1 P7 t$ ^+ NWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
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Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:! f3 h% d+ r6 h
What grabs and holds attention on a page or screen?6 F: N4 K8 P4 _" D3 ?6 d* @/ w
What makes memories stick?
2 w; U5 m# G a) w7 h2 D( {5 i! Z6 g* UWhat is more important, peripheral or central vision?
- L/ j" _: R9 Q8 eHow can you predict the types of errors that people will make?6 w8 r8 `8 l( M6 a; X; r5 G: i& N
What is the limit to someone’s social circle?
7 B* k" W) Z7 PHow do you motivate people to continue on to (the next step?7 W' Y/ V, t* ]! |4 |- s
What line length for text is best?
! J0 n5 ^8 X2 w8 p0 xAre some fonts better than others?
8 M+ I- W2 }* f. x WThese are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
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